The beauty landscape is constantly evolving, and 2025 has proven to be a year of both nostalgic revival and fresh innovation in makeup trends. Across TikTok, Instagram, and YouTube, western women are embracing bold, expressive looks as well as clean, minimalist aesthetics. Here’s a closer look at five of the most popular makeup styles dominating the Western beauty world this year.
One of the most universally loved trends right now is Latte Makeup—a warm, bronzy aesthetic that mimics the comforting tones of your favorite coffee drink. Inspired by caramel, mocha, and espresso shades, this look revolves around cohesive warm hues used across the eyes, cheeks, and lips.
The key is to create a bronzed complexion with dewy skin, soft contouring, and earthy-toned eye makeup.
Lips are often kept glossy in neutral shades, while soft brown eyeliner and subtly lifted lashes complete the look. It’s sensual, sun-kissed, and perfect for both day and night.
Why it’s trending: It flatters all skin tones, enhances natural beauty, and gives off an effortless, healthy vibe that resonates with the post-pandemic glow-up culture.
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